(c) 2010 F. Bruce AbelIncredible! They do love your Canada house, Becca and Doug.
Showing posts with label Barefoot Advertising. Show all posts
Showing posts with label Barefoot Advertising. Show all posts
Wednesday, May 12, 2010
Dwell -- Worple House Shown Again!
(c) 2010 F. Bruce AbelIncredible! They do love your Canada house, Becca and Doug.
Monday, May 25, 2009
Susan Boyle and Why You-Tube is Not making Money on Susan Boyle
First, listen to Susan:
http://mashable.com/2009/05/24/susan-boyle-memory/
http://www.nytimes.com/2009/05/25/business/media/25youtube.html?hp
After listening to the following version of "Memories" from Cats by Sarah Brightman
http://www.youtube.com/watch?v=F2PLC0EHkvQ
after you listen to Susan. Both are great to bring tears on a leafy, sweet, Memorial Day morning in Cincinnati.
Susan takes a while to get into it; Sarah nails it from the start on this, my favorite song.
Read the excellent comments after the Susan Boyle clip.
http://mashable.com/2009/05/24/susan-boyle-memory/
http://www.nytimes.com/2009/05/25/business/media/25youtube.html?hp
After listening to the following version of "Memories" from Cats by Sarah Brightman
http://www.youtube.com/watch?v=F2PLC0EHkvQ
after you listen to Susan. Both are great to bring tears on a leafy, sweet, Memorial Day morning in Cincinnati.
Susan takes a while to get into it; Sarah nails it from the start on this, my favorite song.
Read the excellent comments after the Susan Boyle clip.
Monday, December 1, 2008
Saturday, July 19, 2008
Barefoot, Proximity Worldwide and the Wall Street Journal Article
BBDO Buys Barefoot
July 14, 2008 6:00 a.m.
Cincinnati-based Agency to Become Part of BBDO's Proximity Network
NEW YORK, July 14 /PRNewswire/ -- BBDO Worldwide announced today that it has acquired Barefoot, Cincinnati's premier creative advertising agency. The 15-year old agency will become part of BBDO North America and a member of the Proximity Worldwide Network, BBDO's award-winning global direct and digital marketing network.
"We have been interested in Barefoot for several years," said Andrew Robertson, President and CEO, BBDO Worldwide. "We're both about 'The Work,' and we have been impressed with how they've evolved into a digitally-driven integrated agency. Recently, we've had a chance to work together and get to know each other's organizations. We felt like this was a good time to forge a partnership."
Said Doug Worple, Barefoot's Founding Partner and Chief Creative Officer, "In BBDO, we found the kind of people we would want to sit down and have dinner with -- which we did. We found a partner who actually treats creative ideas with even greater reverence than we do. Finally, in evaluating potential partners, we wanted someone that would give us the scale to better service our globally focused clients. As part of the BBDO family, we will have opportunities that almost certainly would not have come our way otherwise."
Under terms of the agreement, Worple will continue to lead Barefoot and will also become a member of the Proximity Worldwide Board. Each of the partners of Barefoot will stay with the company and continue to hold shares in the agency.
About Barefoot
Founded in 1993, Barefoot (www.thinkbarefoot.com) is one of the fastest-growing agencies in the country. Barefoot has been recognized by Inc. Magazine as one of the nation's fastest-growing private companies, making it onto the magazine's inaugural "Inc. 5000. list. Also earlier this year, Worple was honored with an Ernst & Young "Entrepreneur of the Year" award in Cincinnati.
About BBDO
BBDO Worldwide is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). In 2008, BBDO was named Network of the Year at the International Advertising Festival in Cannes for the second year in a row as well as winner of The Gunn Report as the most awarded agency network in the world for the second consecutive year. In addition, BBDO was chosen Advertising Network of the Year by Campaign magazine for the second time in the past three years. To top it off, BBDO was the #1 ranked global agency network according to The Big Won across every major communication discipline ranging from above-the-line to below-the-line, online and offline.
SOURCE BBDO Worldwide
/CONTACT: Roy Elvove of BBDO Worldwide, +1-212-459-5797 , Roy.Elvove@bbdo.com /Web site: http://www.bbdo.com
/Web site: http://www.thinkbarefoot.com
/Web site: http://www.omnicomgroup.com
July 14, 2008 6:00 a.m.
Cincinnati-based Agency to Become Part of BBDO's Proximity Network
NEW YORK, July 14 /PRNewswire/ -- BBDO Worldwide announced today that it has acquired Barefoot, Cincinnati's premier creative advertising agency. The 15-year old agency will become part of BBDO North America and a member of the Proximity Worldwide Network, BBDO's award-winning global direct and digital marketing network.
"We have been interested in Barefoot for several years," said Andrew Robertson, President and CEO, BBDO Worldwide. "We're both about 'The Work,' and we have been impressed with how they've evolved into a digitally-driven integrated agency. Recently, we've had a chance to work together and get to know each other's organizations. We felt like this was a good time to forge a partnership."
Said Doug Worple, Barefoot's Founding Partner and Chief Creative Officer, "In BBDO, we found the kind of people we would want to sit down and have dinner with -- which we did. We found a partner who actually treats creative ideas with even greater reverence than we do. Finally, in evaluating potential partners, we wanted someone that would give us the scale to better service our globally focused clients. As part of the BBDO family, we will have opportunities that almost certainly would not have come our way otherwise."
Under terms of the agreement, Worple will continue to lead Barefoot and will also become a member of the Proximity Worldwide Board. Each of the partners of Barefoot will stay with the company and continue to hold shares in the agency.
About Barefoot
Founded in 1993, Barefoot (www.thinkbarefoot.com) is one of the fastest-growing agencies in the country. Barefoot has been recognized by Inc. Magazine as one of the nation's fastest-growing private companies, making it onto the magazine's inaugural "Inc. 5000. list. Also earlier this year, Worple was honored with an Ernst & Young "Entrepreneur of the Year" award in Cincinnati.
About BBDO
BBDO Worldwide is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). In 2008, BBDO was named Network of the Year at the International Advertising Festival in Cannes for the second year in a row as well as winner of The Gunn Report as the most awarded agency network in the world for the second consecutive year. In addition, BBDO was chosen Advertising Network of the Year by Campaign magazine for the second time in the past three years. To top it off, BBDO was the #1 ranked global agency network according to The Big Won across every major communication discipline ranging from above-the-line to below-the-line, online and offline.
SOURCE BBDO Worldwide
/CONTACT: Roy Elvove of BBDO Worldwide, +1-212-459-5797 , Roy.Elvove@bbdo.com /Web site: http://www.bbdo.com
/Web site: http://www.thinkbarefoot.com
/Web site: http://www.omnicomgroup.com
Tuesday, July 15, 2008
"This Guy" Took the Extended Family to Ireland and London Over the Christmas Holiday
Leading a pack of 5 adults and two children calmly through lines, subways, across dangerous streets (cars coming the "wrong" way); himself driving in the snow to get to the Dublin airport for the way back; climbing, climbing, climbing and then kissing the Blarney Stone in a raw wind (it's outdoors up there!)
Monday, July 14, 2008
I Know This Guy!
BBDO Buys Cincinnati-Based Shop on P&G Roster
Acquisition Comes as It Attempts to Broaden Business With Marketer
By Rupal Parekh Published: July 14, 2008 NEW YORK (AdAge.com) -- In an attempt to broaden its relationship with Procter & Gamble, BBDO has made its first acquisition in decades with the purchase of 15-year-old Barefoot Advertising, a Cincinnati-based shop that handles P&G brands such as Swiffer.
Barefoot's founding partner and chief creative officer, Doug Worple BBDO entered the consumer-product giant's roster after P&G purchased Gillette, and it became a major priority of CEO Andrew Robertson's to grow BBDO's -- and parent Omnicom Group's -- business with the marketer. BBDO lost its Oral B business to Publicis, and it hasn't been easy cracking long-term agency relationships. In Barefoot, BBDO gets a shop that posted $9 million in revenue, up 20% over the year before. Since opening its doors in 1993, Barefoot has grown to about 70 employees and now boasts as its largest client P&G, whose roster it first joined via work for Swiffer. It has steadily grown that portfolio in the past several years, the bulk of it spread across the home-care business, while at the same time developing its digital chops and winning interactive work for brands such as Miller Brewing and Del Monte. Down the road, Barefoot could lead to BBDO gaining a stronger footing on the roster, particularly as it brings the agency and parent Omnicom into an area of the P&G business where it has little or no presence: home care, a space now dominated by Publicis shops such as Kaplan Thaler and Saatchi, and WPP Group's Grey. Barefoot's work there is primarily in digital and print promotion. Not because of P&GPlus, Barefoot's integration into the agency could help BBDO and Omnicom if P&G expands the single-point-of-entry model it's testing with brands such as Braun and Oral-B. Notwithstanding the widely held tenet that ad-agency deals are done to buy client relationships and revenue, Mr. Robertson insisted that the attraction to Barefoot wasn't solely because of their mutual client. "We haven't bought them because of P&G. ... Clients' business is not for sale; it has to be earned," he said. But he noted that buying an agency that has successfully expanded its relationship with the nearly $5 billion marketer is certainly "a plus." Finalized last week, the purchase represents the first notable investment BBDO has made in years; the last on record was when it struck a deal in 1987 to buy Chicago shop Cohen & Greenbaum, now part of Energy BBDO. Under the terms of the agreement, Barefoot will become part of BBDO North America and also will fold into Proximity Worldwide, BBDO's direct- and digital-marketing network, in the hope of giving that offering -- which has largely been a success story in Europe and Asia -- a bolstered U.S. footprint. While it's used acquisitions to grow its global presence, BBDO is notoriously anti-acquisitive in the U.S., focusing here on organic growth. This deal, though, was one Mr. Robertson personally pursued for years, after a mutual friend introduced him to Doug Worple, Barefoot's founding partner and chief creative officer, at an industry conference. Mr. Worple, a former P&G executive, initially rebuffed Mr. Robertson's advances, saying he was "flattered, but no." In recent months, though, Mr. Worple came around, after determining that the go-it-alone route wasn't the one that could most help his agency grow. "Being tapped into a network and having global scale is going to be critical in the next several years," Mr. Worple said. "We needed and wanted to be part of an organization where we could go and leverage what we've done" and "put a jetpack under our growth." Best fitMr. Worple engaged AdMedia Partners, New York, to help Barefoot explore the range of possible suitors, including other holding companies, venture capital and other overseas players. In the end, the shop came back around to BBDO, deeming it the best fit culturally. Mr. Worple will continue to lead Barefoot, and each of its seven partners will stay with the company and continue to hold shares in the agency. Still, going from the autonomy of being an independent to being absorbed by one of the biggest networks in the business will be a bit of a change, Mr. Worple said. "I've been used to making decisions with no quarterly or annual deadlines," said Mr. Worple, who will now join the Proximity Worldwide board. "There can be and tends to be a lot of ego in the business, and we didn't want to go somewhere where there would be a lot of prima donnas," Mr. Worple said.
Acquisition Comes as It Attempts to Broaden Business With Marketer
By Rupal Parekh Published: July 14, 2008 NEW YORK (AdAge.com) -- In an attempt to broaden its relationship with Procter & Gamble, BBDO has made its first acquisition in decades with the purchase of 15-year-old Barefoot Advertising, a Cincinnati-based shop that handles P&G brands such as Swiffer.
Barefoot's founding partner and chief creative officer, Doug Worple BBDO entered the consumer-product giant's roster after P&G purchased Gillette, and it became a major priority of CEO Andrew Robertson's to grow BBDO's -- and parent Omnicom Group's -- business with the marketer. BBDO lost its Oral B business to Publicis, and it hasn't been easy cracking long-term agency relationships. In Barefoot, BBDO gets a shop that posted $9 million in revenue, up 20% over the year before. Since opening its doors in 1993, Barefoot has grown to about 70 employees and now boasts as its largest client P&G, whose roster it first joined via work for Swiffer. It has steadily grown that portfolio in the past several years, the bulk of it spread across the home-care business, while at the same time developing its digital chops and winning interactive work for brands such as Miller Brewing and Del Monte. Down the road, Barefoot could lead to BBDO gaining a stronger footing on the roster, particularly as it brings the agency and parent Omnicom into an area of the P&G business where it has little or no presence: home care, a space now dominated by Publicis shops such as Kaplan Thaler and Saatchi, and WPP Group's Grey. Barefoot's work there is primarily in digital and print promotion. Not because of P&GPlus, Barefoot's integration into the agency could help BBDO and Omnicom if P&G expands the single-point-of-entry model it's testing with brands such as Braun and Oral-B. Notwithstanding the widely held tenet that ad-agency deals are done to buy client relationships and revenue, Mr. Robertson insisted that the attraction to Barefoot wasn't solely because of their mutual client. "We haven't bought them because of P&G. ... Clients' business is not for sale; it has to be earned," he said. But he noted that buying an agency that has successfully expanded its relationship with the nearly $5 billion marketer is certainly "a plus." Finalized last week, the purchase represents the first notable investment BBDO has made in years; the last on record was when it struck a deal in 1987 to buy Chicago shop Cohen & Greenbaum, now part of Energy BBDO. Under the terms of the agreement, Barefoot will become part of BBDO North America and also will fold into Proximity Worldwide, BBDO's direct- and digital-marketing network, in the hope of giving that offering -- which has largely been a success story in Europe and Asia -- a bolstered U.S. footprint. While it's used acquisitions to grow its global presence, BBDO is notoriously anti-acquisitive in the U.S., focusing here on organic growth. This deal, though, was one Mr. Robertson personally pursued for years, after a mutual friend introduced him to Doug Worple, Barefoot's founding partner and chief creative officer, at an industry conference. Mr. Worple, a former P&G executive, initially rebuffed Mr. Robertson's advances, saying he was "flattered, but no." In recent months, though, Mr. Worple came around, after determining that the go-it-alone route wasn't the one that could most help his agency grow. "Being tapped into a network and having global scale is going to be critical in the next several years," Mr. Worple said. "We needed and wanted to be part of an organization where we could go and leverage what we've done" and "put a jetpack under our growth." Best fitMr. Worple engaged AdMedia Partners, New York, to help Barefoot explore the range of possible suitors, including other holding companies, venture capital and other overseas players. In the end, the shop came back around to BBDO, deeming it the best fit culturally. Mr. Worple will continue to lead Barefoot, and each of its seven partners will stay with the company and continue to hold shares in the agency. Still, going from the autonomy of being an independent to being absorbed by one of the biggest networks in the business will be a bit of a change, Mr. Worple said. "I've been used to making decisions with no quarterly or annual deadlines," said Mr. Worple, who will now join the Proximity Worldwide board. "There can be and tends to be a lot of ego in the business, and we didn't want to go somewhere where there would be a lot of prima donnas," Mr. Worple said.
Saturday, April 19, 2008
Prize-Winning Birthday Invitation
Barefoot Advertising Company
Cincinnati, Ohio
Doug Worple, President
Done by Jodie.jpg)
Green
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Cincinnati, Ohio
Doug Worple, President
Done by Jodie
.jpg)
Green.jpg)
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