(c) 2012 F. Bruce Abel
Yesterday this TV ad appeared on CNBC (you have to click on it after going to the site):
http://fairenergyohio.org/
I TIVO'd it and watched it "numerous of times." It didn't make sense. But a little digging shows that it's promoted by AEP which (in cases before the PUCO) is fighting to make the marketers of electricity have to pay more of a capacity charge in the non-bypassible part of the bill, so that the marketers do not scoop up unfair profits by selling below AEP's embedded rates.
The ad shows the evil (FirstEnergy) paying $.25 (the cost of one glass of lemonade at a child's stand), but taking the whole pitcher of lemonade, and then setting up a stand across the street and selling the self-same lemonade at $.25 per glass, leaving the child with no pitcher.
I approve of this ad.